What our clients say…

Wilfords past clients are our best advocates. Take a look through some of our client testimonials for recent reviews. Wilfords is owned and run by its founding partners who work full time within the business. The passion for our own business combined with a strong independent brand is generating referrals from old and new clients alike. We are proud of what we are building, brick by brick.

Geoff, thanks very much for facilitating the purchase of our flat – we are settling in nicely. Also just a quick note to say that you were a great guy to deal with throughout – it was very refreshing considering some of the other agents I had dealt with over the course of last year! -Thanks very much!

Adam P

Geoff was very friendly and great service.

Farhoud Kazemi

Fantastic service. Great guys. Smooth and professional transaction.

T. Harrigan

I have made a choice to both sell and purchase my next home with Wilfords. After (some disgraceful) experience with estate agents in the London area, I can say that Wilfords provided a personalised, efficient, polite and five-stars service through the duration of the process. They have skilfully provided advice and on-hands support when needed in a complex chain transaction. I would recommend to anyone who values top class personalised service.

Mariana – London

Very professional agency and solid agents who won’t waste your time. I’m new to London and worked with George to find a rental. He was very accommodating and took me high/low all over West London to try and find me the perfect property. My only request was “please don’t show me any crap”. And he really didn’t. All of the properties he took me to see were well presented with modern kitchens and bathrooms plus lots of charm. I would definitely recommend this agency if you’re looking for a professional experience with agents who care about finding you a proper flat. Hopefully George is around when I’m ready to purchase a home!

S Archer NYC

Dear Simon, You are the most honest agent I ever met!

V Sala. Kensington

I worked with George at Wilford’s for some time looking for a property to let. George was professional, helpful, friendly and went out of his way to try and accommodate my schedule, my budget and my needs. I was working with other agencies at the time and George was consistently the most reliable and best of all the agents that I worked with. The properties that Wilford’s had were usually quite nice and they seem to have a strong relationship with the landlords that I would expect would come in handy.

N Huth. Notting Hill

Wilfords was not the first place that came to mind when I needed to rent the house, however having tried two of the largest agencies with unhappy results a friend of mine referred me to Simon. Simon made a prompt appointment and set to work immediately. Mine was not an easy house to market since I was only in the U.K. for two months and was still in discussions with the County Council re. the numbering of the house. This did not deter Simon, and he shortly found two very suitable tenants who were willing to work with him on moving dates.

Once he realized that neither my planning consultant nor I were making any headway with the County Council, he offered to take the matter on himself. In two days he had accomplished more than we had in two months, and we were well on our way to getting our permit. Simon was exceptional, discussing potential tenants with me, getting a fair lease for both myself and the tenants and problem solving all the additional issues. If you want somebody who will give you his full attention, I couldn’t recommend Simon more highly, and am sure that you, like myself, will be extremely happy with the results!

M Stewart, Honolulu

It’s honestly been a pleasure, and these experiences are rarely anything like that so very many thanks!

A. Dunstan – London

Have to say that your enthusiasm and experience was very reassuring indeed and definitely key to the sale of the flat. Good effort all round I think.

W. Banham – London

We really appreciate the way you handled this. Thank you! I wish more agencies could be as friendly and as efficient as you guys!

P. Amour – London

Just a short note to thank you for all your help in finding my new tenants in a difficult market. May I also add that your personal approach, pleasant manner and efficiency were much appreciated and I will look forward to dealing with you again in the future!

AM – Kensington

Hello guys,

Just wanted to say thank you for all your help in letting, and now selling the flat! Feels good that we started the relationship in the early days of Wilfords, and are ending it with you having built a great business in the intervening years.

Very much hope it goes from strength to strength for you.


LM – Kensington

We were both impressed by the way Wilfords does business, from start to finish, you have the work ethic and ability to take on any of the large chains of agents. We wouldn’t hesitate to use you again and will recommend you to our friends when the subject of which agent to use comes up over the dinner table.

Thank you again for all your efforts.


Great! So pleased. Thank YOU so much for honestly showing me the best 3 flats I’d seen. Thank goodness for you, everyone else was showing me utter garbage. And im in love with this flat and will take very good care of it.

S. Spahi

When I relocated from Los Angeles to London, Geoff Wilford was invaluable in my search and purchase.  Even with the challenge of trying to find a house in Central London that could house a recording studio as well, Geoff was both thorough and patient. Geoff’s sensitive demeanor and professionalism made what could have been an overwhelming transition a smooth and relaxed process.

Jonny Mead

Thank you so much for going that extra mile for us and finding us our perfect home. We really appreciate all your hard work and your hands on approach.

E. Kambas – London

The service Simon & the team have provided to me in finding a rental property has been outstanding. Completely professional, yet friendly and so easy to deal with. They literally went out of their way to find me a property, spending time actually trying to understand what I wanted, rather than the normal scatter gun approach I have seen. Genuinely nice people, doing what you need them to do, really well! Thanks for all your help!

S. Holloway – London

We’d like to go through you – you appear to talk less bull than the others we are dealing with…

P.A. – London

Your after-sales service is far better than most central London estate agents who are very sweet only till the contract is signed!

D. Datta-Ray – London

Last night I had the pleasure of visiting my friend Beverly Edwards in her beautiful flat in SW3 that you found for her and I wanted to congratulate you on same. She is so happy there, and for good reason.

B. Fink – London

I have worked in property for over ten years and I have to say that Amir has a very infectious and hard working attitude that I haven’t seen very often in estate agents. His skill in dealing with the sale of my flat meant that I achieved an excellent price and a very quick completion which really helped me with an ongoing transaction. I have absolutely no hesitation in recommending Amir and the rest of the team at Wilfords if you are looking to sell or rent a property in the area.

R. Howlett – London

From the minute I asked Simon to help me find a flat to rent for my family, I was impressed by his professional and extremely personable disposition. He found options quickly that met my criteria and often before they were officially on the rental market. I was so impressed with Simon as a prospective tenant, that as a landlord, I instructed him to find tenants for our investment property. Not only did Simon manage to find great tenants, he beat the established larger agents in a difficult market – something I believe is ultimately a result of his hard working attitude. More importantly though we trust Simon to look out for our interests.

B. P. – Notting Hill

I’d like to take this opportunity to say thank you for a great services provided by Morne Ackerman from Wilfords, and that I would definitely recommend Morne and your agency to any of my friends with no hesitation. Morne’s enthusiasm and his great personality made this very stressful property search much more fun.

L. Zilenaite – London

The lettings department at Wilfords has to be the best one I have used to date. They are very professional, efficient and understand the needs of the customer. Not only, was I spoiled with choice with their lettings portfolio but the delivery was impeccable. Rather than throwing all different types of properties for viewings which usually is a waste of time, I only viewed a few and had signed a contract within a couple of days!

H. Mandil – London, W8

Having initially appointed one of the large factory agents to sell my one bedroom flat in Bayswater I received a lot of waffle and hot air. A friend recommended that I try Wilfords and I wanted to write to say thank you. You did everything you said you would and in a relatively short period of time securing a buyer with no chain at accord price within my building. I appointed you primarily due to your passion for the business which made me believe you would deliver… thank you.

H.M. – Bayswater

I just wanted to send you a huge thank you for your help in trying tofind my perfect flat. Throughout the whole process you were extremely professional, educating me on the market and helping me understand what I could get for money in which area. I have to admit you were exceptionally patient with me and helping me turn my unrealistic demands into something more realistic! Without a doubt I will recommend you to all my friends and family and I will definitely use you again in the future.

E.H. – Notting Hill, W11

We were lucky enough to have Simon Welfare from Wilford’s recommended to us to help us find a new home on very short notice. Our apartment was being sold and we had family coming to stay for the Christmas Holiday. We knew the time would be short for us to look and this time of year is not the best for the rental market. Simon was extremely helpful and calm. He assured us he would do everything he could to get us in the right home and within the time constraints we were working. Not only did we find a great flat, he worked with the owners to expedite our ability to move in. We couldn’t have done it without him.

L. De Shon – London, W8

We found Morne to be both friendly and professional, answering any questions we had as he guided us through everything. His experience and resourcefulness proved invaluable. Despite an initial set back, Morne worked hard and tirelessly to ensure we got the home we wanted.

He really did go above and beyond for example coming to work despite the office being closed to give us the keys and once driving us back to Harrow. These extra touches really mean a great deal as a customer and we are incredibly thankful of Morne’s diligence and service.

Julia & Owen – London, HA1

Thank you so much for all your help (and advice!) in selling our house. You made the process a lot less daunting than we had feared. We will certainly be recommending you to our friends, and hope you open a branch in Chiswick by the time we are ready to move again!

Nikki & David – London, W2

Geoff Wilford brought all his experience of 14 years to make sure that the deal went through – he was always available, was picking up the phone in his office on a Saturday and also displayed lawyerly skills in bringing all parties together. I very much doubt any of the bigger agencies would have spent the time or energy on making sure the deal happened. Wilford’s out performed all the other agencies in true individual boutique style.

Mr. C. – London, W14

I would like to congratulate you and your colleagues on your first year trading at Wilfords London. My wife and I instructed you on the sale of a property in Holland Park and the whole business was conducted by you and your office in an extremely efficient, professional and courteous manner – thankfully to a very satisfactory conclusion.

As a resident of Kensington and Chairman of the Bullingham Mansion Owners Association, I would have no hesitation in recommending you and your firm for my property transaction to my friends and colleagues. I wish you well and every success for the future.

Michael Stables – London, W8

Simon has always been a joy to work with. He acts in a very professional yet jovial manner, and is very personable as well as a real gent,something that lacks in many of the local agents. He is also somebody that takes care to remember the little details, and puts forward a comprehensive offer.

M. Scott – London

Thanks for all your help in the selling of my flat. The service was professional and efficient, but with a personal touch. Wishing you all the success in the future.

C. Khaliq – London

Geoff and his team were not only extremely professional but also very knowledgable in regard to the type of property I was trying to sell. As we all know the property market is a very difficult one both for buyer and seller. Geoff dealt with all the hurdles and problems so smoothly and with such expertise that I slept easily at night in the knowledge that I was in exceptional hands and he made me confident that I would be able to sell my property at the proper value. Ultimately, and within a very good timeline, I did so. Thanks Geoff, you are worth your weight in gold.

Mr. A. Morris – Hyde Park Estate

Working with Geoff on the sale of my flat has been a very good experience. I found him to be dedicated to finding the right buyer and once we had agreed terms he handled the sale process extremely efficiently. I would certainly recommend Wilfords to anyone looking for a young agency, with an ambitious and professional team.

M. Waley-Cohen – Notting Hill, W11

My experience with Wilfords was purely positive. I was moving country and was treated wonderfully and given the attention I needed; I was not just a commission. I was dreading the whole search beforehand but as soon as my call was answered I was immediately put at ease. The staff, especially Morne Ackerman, provided me with all the relevant information and assistance necessary. It was an extremely easy process because of this. I would recommend Wilfords to anyone looking to rent an apartment in London.

B.H. White, Dublin

I met Simon at a friend’s wedding and when I found out what he did, I told him I was desperate to find a flat, which I had struggled to do for over a year. He was kind and gracious and started looking for flats for me almost immediately. Not only did he successfully find me a flat, but he helped rent out the flat I was living in. The flat I was living in was on the market for months with other agents and Simon was able to rent out the flat for me in less than a month.

Simon is someone with integrity and skill in finding the flat that suits your needs in the time frame you need. I have worked with many agents since I have lived in the UK and I have to say that Simon has exceeded my expectations. I highly recommend Simon if you are looking to rent out your flat, find a flat to buy or let.

N. Talib – London

It is the special people and unrelenting focus on the customer’s needs which separates Wilfords from other estate agents. They have great intuition about people, attention to detail, pace and flexibility. They tailor the service around you, they do what they say and they do it on time.

Jane W. – Kensington

As many will attest, it is no small feat to find a suitable home within the borough of Kensington and Chelsea. Being one of the most sought after communities in all of London, this was a challenge we did not desire to experience. To make matters worse, corporate assistance was not available and we were left to our own devices for dealing with individual realtors from each firm – an arduous and tumultuous ordeal at best. We were overwhelmed with the unnecessary overlap and lackadaisical approach from most of the lettings agents. At our wits end, we thought all hope was lost in our search.

Upon reference from a neighbor, we met Simon Welfare, the director of Lettings at Wilfords London. My wife and I explained our situation and our expectations as expats from the New York City. Without hesitation, Simon set to task in what can only be described as the most singular, professional and absolutely personal search for a new home. He took the greatest care in addressing every detail of our needs. Not only did he take every opportunity to guide and assist us in our search, he went the extra mile by educating us about each neighborhood and constantly offering a first-class service. No sugar coating but honest and unbridled approach to finding us a proper home.

This type of service is what every Lettings and Sales agency should aspire to. Our only regret is that we cannot export Simon and the Wilfords London Team to New York City when we return in a few years.

X. Santiago – Notting Hill, W11

We felt compelled to write a testimonial after the exceptional personalised, friendly service we received from Simon Welfare from Wilfords. He called when he said he would call, he listened to what we needed and delivered a range of properties that were all exactly what we had asked for. We would have no hesitation in recommending Simon and the team at Wilfords and we would certainly use Wilfords services again in the Rental and Sales market if we required.

M & C Hobday – Belgravia

I instructed Wilfords to rent my flat and they got me an asking price offer on the first day with great tenants. I throughly recommend Wilfords to any Landlord looking for great service and speedy results.

M. Davis – Cardiff

I really appreciate all the effort that you put on this search. It was not an easy one. It was very nice working with you as you were one of the few realtors that was always there for my questions and needs. Congratulations for your professionalism, and I hope to work with you again very soon.

Annie M. – Switzerland

Wilfords have proven to be professional and friendly agents. Throughout our sale this small unique team were knowledgeable and very hard working. We have and will continue to recommend them to all our friends.

R. Harding, London W14

I’ve never had the chance to thank you very much for your efforts in helping find a new house for Davide and myself. Elmera is definitely the most professional and gentle negotiator we’ve ever met (and we met a lot!).
We will surely recommend Wilfords to any friends or colleagues that will move to London in the future.

Anna V. – Lancaster Gate, London W2

We would just like to take this opportunity to express what a pleasure it has been dealing with Wilfords in general and Simon Welfare in particular. Simon has been incredibly productive and helpful with our property search. He took time to really get to know us and our requirements and were therefore able to pick out some lovely flats that met all our needs. He also had our best interests at heart.

It was a real pleasure to deal with Simon and we will certainly get in touch with him for our next move and we won’t hesitate recommending Wilfords to our family and friends. Thanks very much.

Edan and Linda

After having searched online for weeks and having been in contact with various Realtors, we were recommended to get in touch with Wilfords. I was at first sceptical because I was aware that they were a new company. But from the moment of contact with Wilfords I was treated with respect and utmost professionalism.

I have to admit I would have never found the more perfect and suitable flat in London if it weren’t for the Wilfords team. I have already recommended Wilfords to others and will continue to do so in the future. It took me 2 days to find what I was looking for and Wilfords helped me out every step of the way from the point that the offer was put in place all the way through to moving into my wonderful place I now call home.

B. Ledermann – Convent Garden

I instructed Wilfords to rent my property as I was impressed with their beautiful presentation of properties. We received regular feedback throughout the marketing period and they outperformed more established estate agents to find us some tenants. I would happily recommend Wilfords to any other landlords as their service levels and hard work are second to none.

R. Lisica – NY

After a long and frustrating search we came across Wilford’s. Simon answered the phone and listened very carefully to my needs. He then showed me one property which proved to be the right one for us. The negotiations were quick and transparent. Simon made us feel that there was no hidden agenda. We look forward to doing more business with Wilford’s in the future.

C.G – Holland Park

I have already recommended you to three people with the full confidence that they will receive the same personal and considered attention you have given me.

Wilfords is easily the best Estate Agency I have come across; mainly because of the time and energy you put into making sure your client gets what they are looking for. We wish you continued success.

P. Shahbaz – Kensington

I applied to Prime Location to rent a flat in Central London for my son and his colleagues. After some hours, Simon Welfare, from Wilfords London, was the first to respond with a kind e-mail, offering a wonderful property which met exactly our practical and financial parameters. His high proffesionalism impressed all three candidate tenants and me.

In two days, all paperwork has been arranged and the boys settled down in their new home. That was a valuable help for the three young students who were found away from their home. Thank you Simon, you are fantastic and I will definetely recommend Wilfords to any other person I will meet seeking for a high standard and confident agency in Central London.

K. Olga – Knightsbridge

Looking for a new flat to rent, I found in Wilfords, highly professional people who immediately understood what I was looking for. Straight from the first handshake, to picking up my new house keys, I felt always treated in an excellent, individual manner that no property agent chain will ever be able to match.

R. Fabian – Chelsea

I instructed the Wilfords London team to sell my flat in October with a view to giving Wilfords until Christmas to find me a buyer. Within a fortnight Wilfords had done a number of viewings and secured me a full asking price offer from a buyer with no related sale and her mortgage in place. Geoff oversaw the entire process and we exchanged contracts quickly and efficiently without any hiccups. I’d happily recommend Wilfords to friends and family and would encourage anyone looking for an agent who will go the extra mile to contact Geoff and the Wilfords team.

C. Desmond – Lancaster Gate

The Wilfords team were responsive and proactive in marketing our property, taking time to understand our needs, keeping in regular contact and providing advice. The artistic quality of their photography and descriptions captured very effectively the essence of the property.

C. Jacq – Notting Hill

As a renter, I’ve been misled many times by letting agents in London. I chose Wilfords because they are one of the few agents I have come to trust. Their professionalism and honesty made me feel confident and excited about working with them. Wilfords isn’t just an estate agency, they are an organization made up of amazing individuals who want to ease and welcome you into the next stage of your life.

T. Tang – Chelsea

Simon, I’d like to thank you for all your help. I’ve yet to come across property agents as helpful or enthusiastic as you. The best of luck getting the business up and running. We will be looking to buy in town this time next year, so will be back in contact then.

R. Morney – Kensington, W8